Analysis Of Magazine Advertisement

Jessie J: 

This magazine advertisement of Jessie J's album 'Who you are' shows the bold female artist aligned in the centre of the advert. This connotes she is the main focus point and the most important piece of information on the advert. The artist is positioned in a strong pose to connote female power and strength. Her hair and make-up have been done along with matching lipstick and nails. This suggests to the audience the artists style and the colour black connotes a dark side to this artist and the element of intimidation. The text positioned below the image is in the colour gold which helps the title to stand out from its dark background. This colour connotes wealth and success which may be used to reflect on this artists career. The bold title is in a serif style of font which is feminine and luxurious. The album name is under the artists name which connotes the artist name is more significant. The album name is in white which makes it stand out from the background and makes it clear to see on the advert. This is also in a serif font relating back to the feminine and luxuries style of the advertisement. A black area has been used under the image and title to allow for clear comments about the album including, the artists most famous and successful song ("Price Tag" feat. B.O.B.) which people will recognise and may persuade them to buy the album. Finally, the advert includes the artists website URL. This is used to persuade the audience to visit her website to learn more about her as an artist and to influence them to buy concert tickets and her albums / songs.

The Horrors:

The Horrors advertisement of their upcoming album shows a clear and large image of the band themselves sitting down. This helps the audience to recognise the band and may connote the band are laid-back and chilled which may reflect in their music. and on this album. The image is in black and white which connotes they have a dark side and links to the bands name of "The Horrors" which connotes the band are rock or metal based to the audience. The image also include a wolf's head in the background. This is made significant and bold by the white background and the alignment. The wolf's head connotes the band are scary and have a evil element to their style and music. The wolf is a vicious and feared animal which may relate to the impression the band want to send out to the audience looking at this advert.  The title of the band and the album have been positioned at the top of the advert and is coloured white. This is used to make it bold, clear and important to the audience. The font is in a san-serif style which connotes masculinity and power. This links to each letter being in upper case. The album release date is aligned at the bottom of the advert which suggests it is less significant. However, it is in a white font which makes it stand out from the background and making it clear to read.  Finally, under the release date is reviews about the album. These are positive reviews to persuade and encourage the audience to buy the album and to check out this band. It also includes the bands tour date and website URL, which helps to persuade the audience to visit the website and to buy tickets to see the band live.

Example:

The magazine advertisement for artist: Example's album includes a bold title which the audience are drawn to when the first see the advert. This is made clear by the black background colour and the white san-serif text. The san-serif font connotes the masculine side of the text as well as making it bold and clear to read. The title is aligned at the top of the advert, in the centre, this connotes it is the most significant piece of information on the advert. The album name is imbedded in the various images in the centre of the advert. The images show the artist in each photograph which helps the audience to relate and recognise the artist and their music. The album name is also in bold bald text on a white background at the bottom of the advert. Having the album name twice on the advert connotes this is the most important piece of information on the advert. Underneath this text is the words: 'OUT NOW'. This is used to tell the audience to get the album instantly and to go and listen to his music. The advert also includes the artists other singles and popular songs. This is used to help the audience recognise the artist from his songs and may cause the audience to buy the album as they will have listen to these songs as they are his most successful and popular. Finally, the advert includes the symbol and text of iTunes. This is a popular place to get music and will be recognisable to the audience and also connotes the artists success being on iTunes. 

The purpose of music videos

Music videos are designed and produced to sell to the audience. They are used to promote an artist or band and the song. The audience are being sold this by the music video by making them have certain emotions and feelings when they watch the video and after they have watched it. It makes them feel a certain way using the selected visuals and the words in the lyrics of the song which has an impact and an effect on the audience. The songs beat also has an effect on the audience by making them feel the way the media wanted them to feel. For example the song, 'Happy' by Pharrell Williams. This song has an upbeat with a clap along rhythm and catchy beat, which links to the word: 'happy' and makes people remember and instant recognise the song when they here it. The lyric 'happy' automatically makes the audience feel happier and lifted therefore making them feel good at that moment in time. The song was produced to have a positive impact on the audience which has caused for a huge success around the world and therefore achieving its goal of making money and increasing the artists success and popularity.
Music videos are created to sell. The objective for the music video is to make money for the artist or band and to give them popularity and success in the music business. 
Music videos contain a main ingredient that causes the audience to be effected vastly by the music video. It makes the audience feel a certain way which causes them to fell good within themselves and causing them and encouraging them to buy the song or the album or even going to buy tickets for a concert. 
The audience have been mass manipulated by the music video and by the power of the media production. They become drawn into the music video which causes them to have a sense of pride and other emotions when watching the video.
 The music videos allow for a sense of freedom or diversion which is a form of escape and emotional release from everyday lives and problems.  

Place Of Consumption

Magazines:

Kerrang! Magazine:

Kerrang! magazine is a UK-based magazine devoted to rock music. Kerrang! is published by Bauer Media Group. It is named after the sound made when playing a power chord on a distorted electric guitar, Kerrang! was initially devoted to British heavy metal and the rise of new rock bands and artists. Kerrang! magazine is now one of UK's highest selling music magazines and includes popular bands and artists every week including: Green day and Bring Me The Horizon. 

Rock Sound Magazine:

Rock sound magazine is a British magazine which devotes itself to rock music. Rock Sound Magazine is published by Freeway Press Inc. The magazine aims at being more "underground" and less commercial bands, while also giving coverage to more well-known and popular bands/artists such as Linkin Park. Rock Sound Magazine focuses on the pop-punk, heavy metal and extreme metal genres of rock music. The magazines slogan is: "For those who like their music loud, extreme and non-conformist". 

TV:

MTV:

MTV (Music Television) is a well-known and famous American TV channel and its original purpose was to play and show music videos. MTV is owned by Viacom Media Networks. MTV's target audience are teenagers and young adults. MTV is now a global TV channel and shows more that just music videos. It shows TV programmes and series such as Jersey and Geordie Shore and has made shows famous around the world including Pimp My Ride and MTV Cribs. 

Kerrang! TV:

Kerrang! TV is a digital TV station owned by Box Television, It is a come off and is connected to the magazine Kerrang! Its purpose is to play and show music videos. Kerrang! TV plays mainly the genres of nu metal and pop punk/skate punk. The TV channel has been involved with bands such as Green Day, Paramore and You Me at Six. 

Target Audience Survey

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Encoding and decoding - Presentation

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Codes and conventions of a rock music video

Codes and conventions of a rock music video:

Rock music videos are mostly performance based as the band play to the camera or to the audience at a concert or gig. This is used to show the high energy and allows the audience viewing the music video to feel apart of the concert and allows for a more interesting visual. This involves the camera, following and shooting the band members of stage as they perform showing each instrument being played at each stage of the song. These videos can also connote the bands success and popularity as the camera shows the vast audiences and their reactions.

Mise-en-scene of rock music videos consist of the band members on stage, the audience in front of them and lighting, effects and sound amps behind them and on the stage. The band members are positioned as the following: singer at the front of the stage, which connotes his importance in the band as being the front man who gets the crowd going, the guitarists on each side of the stage and the drummer at the rear of the stage positioned higher up to allow the audience to see and not to be blocked by the other band members. 
The band are commonly dressed in leather or ripped clothing, vests, have long hair, head bands and tattoos which is stereotypically the rock look. This is because it allows the band to create an identity of being rebellious and the style in which rock and roll has taken.

Sound is from the band on stage performing with their instruments including: drums, bass guitar, electric guitar and vocals from the singer. The song is engineered in the studio to match the visuals and to sound the best it can be. However, sound from on stage is also used.

Editing is commonly used through jump cuts to show each band member as they perform on stage with their instruments. This is used to show each band member as well as to connote the pace of the song and the energy at the concert. Editing is also used to allow image to be placed on screen with fades and jump cuts back and forth between the performance and the visuals.

Camera is used commonly through long shots of the band on stage together and to show the audience. Close-ups and mid-shots are used to show each individual member playing their instrument and them performing on stage. In some rock music videos POV shots are used in the music video to allow the audience to see what the band are seeing on stage. This also allows for an interesting view for the audience as they watch the music video. The singer is shown longest on screen as it connotes he is most important and allows the audience to see him as he sings the lyrics of the song.