Target Audience Survey - Summary Of Responses

From my target audience survey I have gather various information about my target audience and their preferences. This information has given me a much better understanding of what is required in my music video and in the other products including, the advertisement and digipak CD cover. This is the summary of the 58 responses: 
https://docs.google.com/forms/d/11YkDPyH1qfl6gyK23PQDl9CV9FtHqUKMEIgOc1lm3cA/viewanalytics

Gender: Male

Age: 17-21

Ethnicity: White, British

Religion: Christian

Occupation: Student

Various hobbies an interests including: Music,playing an instrument, festivals, socializing with friends, cars, skateboarding and snowboarding.

How often do they watch music videos: Watch music videos everyday

Favourite platform to watch music videos is: YouTube

Favourite platform to listen to music is on: A phone

Favourite genre of music: Rock and dance/electronic

Type/style of music video: Performance based

Why do they watch music videos: Watch because of the enjoyment

Do they read magazine reviews: Do not read magazine reviews

Would they be persuaded by a magazine advert: Sometimes and wouldn't be persuaded by a magazine advert

Would they be persuaded by a album cover: Sometimes and wouldn't be persuaded by the album cover

Aspects which would persuade or grab their attention includes: Graphics, unique fonts styles, the bands or artists logo, clear/bold album name and songs listed.

CD Cover (Digipak) Analysis

Jason Derulo - Tattoos:

This album CD cover of Jason Derulo's album, Tattoos includes the artists himself centred in the cover. This connotes that he is the most significant aspect on the cover. The image is in a cartoon/painted style with added tattoos to the artists neck which links to the name of the album. The word 'tattoos' is in a bold, black, serif font which makes it visible to the audience and in is the typical tattoo style. The tattoos on his neck include some of the artists song names and icons such as the trumpet on his ear which is a symbol for his song 'Trumpets'. Finally the artwork on his neck includes an eagle. This connotes that the artist is powerful and strong as well as being a famous symbol for america which is the artists nationality. The artists name is aligned at the top of the page positioned in the centre to make it clear and bold for the audience to see and recognise. The font is in a san-serif font and is white. This makes it stand out from the yellow background and the font represents masculinity and strength. Finally, the album includes a 'parental advisory explicit content' sticker which represents to the audience that the album includes explicit content such as swearing. The yellow background helps to make the images and fonts stand out and look bold which helps when the album is in a shop as it makes it outstanding to the audience.

Green Day - 21st Century Breakdown:

This album of Green Days 21st Century Breakdown includes the band name aligned at the top of the cover in the centre, which is in a graffiti style, san-serif style of font and is coloured white. This makes it bold from the dark background as well as connoting that this is the most important piece of information on the album cover.  The background and image are based in the graffiti style which connotes that their target audience for this album are teenagers and young adults which are stereotypically associated with graffiti art. The image also relates to their target audience as it shows too young people kissing connoting they are in a relationship. This image is related to the album name as the teenagers are based in the 21st century and the word 'breakdown' suggests that the 21st century has fallen apart or connotes its the overall summary of the 21st century. The album name is in a unique style of san-serif font and is yellow to stand out from the the dark, black background.

ACDC - Black Ice:

This album cover for ACDC's album: Black ice shows the band name aligned in the centre of the cd cover. The font is in a large text font and is coloured red which makes it bold and stand out from the black background. The text also includes an ice effect on the letters to relate to the name of the album (black ice). The bands name/ logo also includes a lightning bolt in the centre of the letters which connotes the bands power as well as being a symbol for the bands name relating to two currents. The album name is in a white text with a added black fade. The text is is a san-serif font which connotes the bands masculinity and strength. Finally, the background shows interesting shapes such as wings and includes horns which relates to the bands famous song: Highway to hell. The images are black and white which relates to rock bands and artists. The background also includes the silhouette of the lead guitarist with his fist up in the air. This connotes to the audience the bands strength and power. Personally, I think the album CD cover, looks like a vodka bottle label which links to the rock and roll lifestyle of drinking a lot of alcohol. 

Slash - Apocalyptic Love:

This CD cover is famous guitarist, Slash's album: Apocalyptic Love and includes the artists name at the top of the album aligned in the centre. The text is coloured white and is in a san-serif style of font which connotes that the artist is masculine and makes the name stand out from the black background. It also connotes it is the most significant piece of information on the album cover. The cover also includes other artists names which are involved with the songs in this album. These names are positioned under Slash's name and have been placed on a banner to make them stand out from the images as well as fitting with the artwork below. The album name is positioned at the bottom of the album cover and is in a red, san-serif font which makes it bold from the dark background and the colour red relates to the name of the album as red is associated with love. The images are aligned in the middle of the album cover and include artwork such as an angel and a devil which are both woman which relates to the rock and roll lifestyle of having sex with lots of woman. Snakes, skulls and dinosaur skulls are also involved in the mixture of artwork and connotes the artist is dark and involved with rock and metal which are commonly associated with skulls etc. Slash's guitar and famous top hat have been aligned in the middle of the mix to connote they are the most important pieces of artwork and makes them clear to the audience and helps them recognise the artist with these symbols. 

The 1975 - Robbers + comparison

The 1975 - Robbers:
      
     


Camera: 
In this video the footage and sequences are shot using a handheld camera which creates the feeling of a P.O.V. and allows the audience to feel like they are with the band through their situation. Two-shots are used to show the boy and girl together as to represent their relationship. The two-shots have a link to the mise-en-scene by showing the couple kissing and touching which is an index to show they are in a relationship. The camera is positioned behind the couple in most sequences which allow the audience to feel like they are following this couple through their situation and through their dying relationship. 

Mise-en-scene:
In the video, the band are wearing clothes related to the indie and rock genres such as tight, ripped jeans, baggy vests and have long hair. This allows the audience to recognize the genre of the band as it is a stereotypical style for rock and indie artists and bands. 
The video also includes lots of genre related items which are iconic to rock music. Such as cigarettes and drugs. It also includes props such as a Gun, mask and a bag of money which represents the robbery and links to the title of the film. These props can also be a metaphor for power and strength. Smoking, sex, guitars and drugs all link to the bad nature of rock associated bands which live up to a reputation of being laid back and not caring. 
The video is set is a run-down location which is separated from the city and is deserted. This relates to the indie genre as it is not a mainstream or iconic location such a a popular city which helps the band build their genre to their audience.
The video is set in low key and monotone lighting which relates to the laid back indie genre and can also connote the couples relationship is fading and dying.
In the video the man is shot and has a gun would on lower body. Blood and bandages are used to cover up the wound. Him getting injured is a metaphor for their relationship. The injury connotes their relationship as a couple is injured and maybe dying away. 

Sound: The genre of music played by the band is indie-rock. The tone is mellow and calm. This connotes that band are laid back, relaxed and chilled. The band have performed this song using their instruments in a recording studio which has been editing over the visuals.


Editing: The video includes a filter which relates to the indie/rock style by not being mainstream and to be unique. The video is Anti-narrative and has straight and jump cuts to show the pace of the narrative and to include more visuals. The video doesn't include editing styles such as dissolves or fades. The video includes lots of intercutting throughout to show one sequence to the next and to explain the narrative to the audience. 

Similar Music Video: 
Disclosure - You and me:



This music video is similar due to the narrative. Both music videos include the narrative and story line of two people in a relationship. The videos both show the ups and downs of the relationships and includes jump cuts to show the pace of the relationships and to explain the situations involved to the audience. The two videos also focus on the money aspect as both relationships are poor and try their best to get money. To conclude, both music videos show the bad parts of a relationship, however, both videos show at the end, that being together is the most important factor.