Prop for my music video - The Case Calender

Above is my Photoshop made calender which will be featured in the beginning of the music video when the fan marks off the date.

I have added the month at the top of the calender to make it look professional and realistic. The font is Magneto Bold which is the bands typography and is in a red coloured font which makes it bold from the dark background and also applies to the codes and conventions of rock / metal genre. The main image is a photograph (Callum welsh Photography) of the band on stage at a gig. I have made the image black and white to fit the conventions of the genre and also makes for an aesthetically pleasing calender overall. Finally, I have added the dates and days at the bottom of the calender. 

Magazine advert draft 3

After feedback from my teacher, I have adjusted elements of the advertisement to make the advert more visible and clear. Firstly, I have made the stars red. Making the stars red adds colour to the advert which it did not have before and therefore made aspects unclear and dark. I have also made the bands website at the bottom of the advert red to make it bold and stand out to the audience to make them see the website and check the band out. I choose the colour red as this was a common colour in the rock / metal genre and links back to the codes and conventions of that genre. I have made the photo of the band larger to make it more visible and bold. Finally, I have made all fonts bold and Italic and have changed the font of the "includes the singles..." sentence to allow the audience to clearly read the font and text as well as to match the rest of the advert. This also helps the audience to recognise songs in the album and be familiar with the content of the album which persuades them to go and check out the band and buy their album. 

Photo Credit: Callum Welsh Photography

Props for my music video - Backstage pass

Above is my Photoshop designed backstage pass, which will feature in my music video when the fan is able to go backstage and meet the band for autographs etc. I decided to include the bands logo at the top of the pass, making it bold and clear. Below, I have added text: "VIP Backstage pass", which clearly shows what the pass is. I have put this text in a red colour font to make it bold and clear from the dark background and also shows this is the most significant piece of information on the pass. Below, I have added the tour name, venue and date to make the pass look professional and realistic. Finally, I have added a gradient background which is similar to the bands logo and adds a aesthetically pleasing background for the backstage pass. 

Autograph pen testing

I decided to do some autograph pen testing, to find out which pen was best suitable for autographs on the dark background of the posters. Below is the evidence. The gold pen was by far the best and provided a visible autograph. On the other hand, The red sharpie didn't really show up on the dark background of the poster. Therefore, For the autographs in the music video I will use the golden pen. The gold pen also makes for an aesthetically pleasing poster and the colour gold connotes wealth and success which links back to the band being growing and inspiring 'rockstars'.

Props for my music video - Posters

These are the posters I have made in Photoshop of the individual band members and a group band poster. All of these posters will feature in the music video and will be signed by each member in the music video when the fan goes backstage to meet the band. I decided to make all the photographs black and white as this is a common convention of rock / metal genre and provides aesthetically pleasing posters. The text font is Magneto Bold which is the same as the bands typography and logo. Therefore making the posters link with the other designs.

The group band photo includes the bands logo design and their names at the bottom of the poster. I have added their names at the bottom of the poster to allow for each member to autograph above their name in the music video when the fan goes to meet the band backstage. I have left the photo coloured to allow for the typography and logo to be clear and bold.

Photo credit: Callum Welsh Photography

Cameras

For my music video, I will be using a 14 mega pixel, Panasonic Lumix camera. The camera provides good quality video footage and is lightweight, making it easy for me to film and carry for my first person filming. The camera is easy to operate and is small making it easy to travel with to the venue as well as providing good filming footage for my bands music video.

I will also be using these glasses for my music video and my first person footage. These glasses include a build in camera which provides HD 720p quality. These glasses will make it easy for my first person filming and will enable me to use and see my hands in the footage which provides the audience with the sense as they are the fan in the music video and on they way to see the band play live and go backstage to meet them for autographs etc. The only concern with using these galsses is the quality of the footage as the venue is based in low lighting and the camera may struggle to focus on certain things in the footage.

Update on progress

Tomorrow I will be going along with the band to the studio where I will be taking photographs for my digipak and magazine advertisement and possible music video footage of the band performing etc. After collecting as many photographs as possible of the band I will decide which photos are best suited for my advert and digipak. 

Magazine advert draft 2

This is my second draft of my magazine advert. I have added a photograph of the band backstage together. I have made the photo black and white in Photoshop, to match the conventions of the rock/metal genre. I have made the bands logo smaller and placed it above the name of the album. The audience are drawn to the image due to its size on the advert which is important as this is the most significant piece of information on the advert. 

Photo credit: Callum Welsh Photography

digipak draft 2

This is my second draft of my bands digipak. I have added photographs of the band including them performing on stage. I have made the photos black and white in Photoshop, which is a convention of rock/metal genre. The black and white images also relate to the other components of the album including the text and bands logo. The photographs allow the audience to see the band as they perform, practice in the studio and them casual backstage. I have also added a image behind the CD, which allows the CD side to match the rest of the album and adds an aesthetically pleasing background.

Photo credit: Callum Welsh Photography

Another idea for music video

After thinking about the music video for my band, I came across an idea which could be an effective and imaginary concept.

The idea is a constant P.O.V of the life and journey of a fan of 'The Case', my chosen band. The P.O.V allows the audience to feel apart of the music video which is important and the music video must grab the audiences attention to keep watching and listening. The start of the video will include the fan waking up and receiving the tickets and backstage pass through the post, which I can make in Photoshop. The fan will excited and the day will pass to night time where the fan will be getting ready to travel to see the band. This involves meeting with friends and travelling e.g. on the tube. The gig will be set in London at the venue, The Garage where the band will be headlining a real gig. Therefore, the crowd is real and the performance is real. The fan will be at the bar with friends, drinking and having a laugh etc, until the band come on stage. The fan will position inside the crowd making the audience feel apart of the crowd and the gig. When the performance is over, the fan will be holding a backstage pass allowing him to go backstage to meet the band. The fan will be shaking and excited. The fan will get autographs, photos and have a drink with the band making him feel like one of them. The ending of the music video will be the fan travelling home and sticking the autographed poster or photograph of the band on his wall and the music video will fade out from there. 

Update on progress

After making a digipak draft, I need to gather a range of photographs of the band together and as individuals. These photos will be used in my digipak design and may also be included in my advertisement. This involves me communicating with the band to organise and arrange a photo shoot with them.

Digipak draft

Above is a draft of my bands digipak design. I have included the bands logo and albums name on the front cover, along with a 'parental advisory explicit content' logo to warm audiences about the content in the album. I have included eight of the bands songs which are all original and create by the band. 

To finish the digipak I need to gather a series of photographs of the band and each of the members to fill the blank sides. I aim to take a series of photos to give me a range of photographs to chose from without having to retake and rearrange a photo shoot. I have a idea of what the images are going to include. The bottom left will be the two electric guitarists: Tom and Callum. The top left will be a photo of drummer: Frazer. Finally, the top right, will be an photograph of bassist: George and singer: Riley. 

Magazine Advertisement draft

Above is my magazine advertisement for my band. I have created this advertisement on Photoshop. The advert includes the production logo, 'Jones Productions presents' which makes the advert look professional. I have included the bands logo which I have designed on Photoshop, in the centre of the advert as this is the most important piece of information on the advert and draws in the readers attention to the advert due to its design and its large size. I have also included the album name and debut text above and underneath the bands logo. Under the title of the album, I have stated songs which will be included in the album which the readers can identify and persuade them to buy the album due to the songs popularity and success. I have also included positive critic feedback and reviews of the bands album which helps to persuade the target market and readers to check out the band and buy and listen to their songs and album. Finally, at the very bottom of the advert I have included tour dates and the bands website which readers can go to to buy tickets to their upcoming tour and to check out the band further. I believe the simple design of the advert will help it stand out to the read with the white background making it visible and bold. 

Shot list

This is an ordered shot list with the angles and timings with each frame and a small caption to tell you what is happening in each frame section.

Start: 

Establishing shots of the band - Long shots - low angles (0:00 - 0:10)

Establishing shots of the band - Close ups on guitars, mid shots on drums (0:10 - 0:17)

Establishing shots of the band - close ups and mid shots of each member (0:17 - 0:36)

Long shots of build up of guitarists (0:36 - 0:40)

Build up drops - long shots and mid shots of band performing (0:40 - 0:52)

Close up on singer when vocals come in and long shots of band performing (0:52 - 1:18)

Long + mid shots +close ups - low angles - moving shots - Band performing chorus (1:18 - 1:41) 

Second verse starts - montage of funny moments, backstage, getting ready etc. (1:41 - 2:07)

Chorus - long shots and low angles of band performing chorus - close ups on instruments (2:07 - 2:18)

Solo - mixture of guitarist playing and montage footage of the band (2:18 - 2:59)

Montage of funny moments, backstage etc. all shots and angles (2:59 - 3:24)

Chorus and closure of song - longs shots and mid shots of band performing - low angles - moving camera shots - slow motion footage (3:24 - 3:46)

Ending with band together - fade out into black (3:46 - 3:56)

End.

Album Cover draft

Above is my album cover for my bands album. I have chosen to include the bands logo on a white background to make it stand out. The simplicity of the design makes it aesthetically pleasing and the white background will help it stand out on the shelves in stores. I have include the album name and the name of the song I will be using for my music video. This is in the same typography font: Magneto. Its in black font colour to stand out from the background and to make it clear and bold. The black lettering can also connote tattoos which are stereotypical with rock/metal musicians and bands. Finally, I have included  'Parental Advisory explicit content' logo to the bottom of the album as it warns buyers that explicit content is used within the album and the songs. 

Digipak draft

This is a draft drawing of my bands album digipak. The top left and front cover will be the bands logo and typography with a speaker/amp background. The top centre and back cover will be the included songs on the album in a list. I will use the same background for the back cover of the speaker/amp. The top right will be an image of my production logo, 'Jones Productions'. The bottom left will be an image of the band together side by side in a dark setting e.g. a street or abandoned location. The bottom centre will be the CD and will include the bands logo and typography and the licensing including production name at the bottom. finally, the bottom right will be an image of a empty studio with the bands equipment including, guitars, drum kit and speakers.

Chosen Typography + Logo

Above is my final chosen font for my bands typography. The font is called, Magneto bold. The font is stylish and as aesthetically pleasing. The font style reminded of famous speaker and music brand, Marshall. Therefore, it is a suitable font style for my band as they are in music and use the equipment made by Marshall. The colours are simple to make the the text stand out and to be clear. The black lettering is a convention of rock/metal bands which makes it appropriate for my band as they are in the same genre. The black lettering can alos be connoted as a tattoo style. This is also a convention and a stereotype for rock musicians and bands.

Above is my bands logo. The logo was created on Photoshop and includes the typography chosen. For the logo I have chosen to use a guitar pick. This relates to my band and the rock/metal genre of music which they play. I have decided to add some effects by making the pick look dated and to make the pick look like it is corroding and fading. This adds dimension to the logo and makes the logo aesthetically pleasing and unique. I have chosen white typography to make the text stand out from the black background making it clear to see and read. I have also added some effect around the lettering using a brush tool, to create the effect of wear and fade.

Magazine advert ideas

This is an initial draft drawing of my bands magazine advertisement. I have chosen to place the bands logo/name at the top of the advert as this is a convention with music adverts and allows the bands name to be clear and bold. Its also positioned at the top of the advert as it is considered the most important piece of information on the advert. For the image of the advert I have drawn a empty studio room with speakers, drum set and guitar which are owned by my band. Therefore making it recognisable as a rock band with the electric guitars, drum kit and large speakers which a commonly used with rock musicians and bands. The bottom of the advert includes, 'album out now' as the advertisement is to advertise the bands album. This will be in large font size to make it clear and bold. Underneath, I have added positive critic reviews on the band, which persuades the target audience to go out and buy or check out the bands album and songs. Finally, at the very bottom of the advert I have added a tour and dates which is a convention of rock bands to do on their adverts.

This is another initial draft drawing of my bands advertisement. I have chosen to keep the bands logo/name at the top of the advert to make it clear and bold and to connote the most important piece of information on the advert. I have added a large image of the band with each member side by side. The setting for this image will be in a street or abandoned setting as this will create an aesthetically pleasing image and will relate back the the dark genre of rock and metal music. Under the image I have chosen to use large lettering and the same font to advertise the album being out with: 'Album out now which will grabs the readers attention and will persuade them to check the and out and buy their album. Underneath, I have added singles which include in the album as i have found that this is a convention of magazine adverts and helps persuade the target market to buy the album as they maybe familiar with the songs listed. Finally, I have added the tour and information about the bands tour at the bottom of the advert to persuade the target to go and check the band out and to buy tour dates. This will be in a smaller font as it is not the most important piece of information on the advertisement.

Storyboard

Music video storyboard: 

I have story boarded the shots, timings and have drawn and captioned each frame throughout the song duration to create a idea of what my final product will look like. The storyboard will also help me with the filming stages of my production as I can look back at it and shoot the correct angles and shots etc, as I desired.

Production Logo

Above is my production logo which will be seen at the beginning of my music video.

I created the production logo on Photoshop. The text I have chosen is called, Brush script MT italic. I chose this font due to its style and aesthetics. The fonts style reminded me of  a signature which make the logo look professional and aesthetically pleasing. The signature style of font can also link with the my rock/metal band as in the genres fans are constantly wanting signatures. I added a speaker style background to relate to the music video theme and to relate to my rock genre. I have added a small amount of effect onto the bottom of the typography to blend the font into the background and to add dimension and to create an interesting and overall aesthetically pleasing production logo.

Typography

The Case (Birch std)

The Case (Broadway)

The Case (Brush script MT)

The Case (Engravers MT)

The Case (Pristina) 

The Case (Magneto)

Above are some possible typography choices for my bands logo and title. I have chosen them due to aesthetics and the way the can be denoted as a rock genre band. The font, Birch std, was chosen as it looked like a rock/ metal type of font with the sharp serifs and tall lettering which could be aesthetically pleasing on an album cover and magazine advert. The font, Broadway, is a different style of font and is bold and clear, however, it may come across more of a pop or indie style of font. The font, Brush script MT, was chosen as it reminded me of a tattoo style of lettering which connotes with the rock and metal stereotypes and conventions. The font, Engravers MT, was chosen as I like the serif style of font with the big lettering and appeal to me as a rock / metal style of font. The font, Pristina, was chosen as the font look like a horror font which connotes with metal and rock being dark and scary. I also like the way it looks sketchy which add a different dimension to the font. Finally, the font, Magneto, was chosen because it reminded me of the font for Pearl and Marshall logos which both relate to the rock world and the branded instruments the band play.