Typography Research

Metallica:

Metallica are a extremely famous rock and metal band. Their unique font style screams rock and metal and can be instantly connoted as a font for a rock/metal band. The long 'M' and 'A' at the begging and end of the font give the font style dimension and a unique touch. This also connotes to me an image of, horns or knives which are dark and scary related items which relate to the rock and metal genre and conventions. The font is black which is typical for a rock band and connotes the band are dark and scary which may relate to their music genre and style. The black font colour reminds me of black tattoo lettering which is stereotypically related to rock musicians and bands.

Bring me the horizon: 

Bring me the horizon have a very unique and interesting font style. The bands logo reminds me of a graffiti style of font painted on a wall. The big lettering and font sizes make the band logo and font bold and clear. The font style connotes to me a tattoo style of font with the lettering and imagery around the text and the black colour the font is in. This relates to the rock genre as it is stereotypical that rock musicians and bands have tattoos. The font includes both serif and san-serif styles which work nicely together to produce and aesthetically pleasing logo and text. The dripping text also connotes rock and dark metal as it can be represented as blood dripping. The white text is bold and helps to stand out from the black background.

Guns 'N' Roses: 

The Guns 'N' Roses logo and typography looks dated and warn out. The typography looks like it has been engraved with add dimension to the font. The dark brown/black colour connotes the colour f guitars used by the band and the rock genre. The font is in a serif style of font which is more popular in the rock and metal band typography. The font is clear and bold around the logo and can be instantly recognisable. The font style has a western feel to it which links to the name of the band including guns. 

AC/DC:

AC/DC's typography is in a serif style of font with sharp edges which connotes the rock and metal genre of music. The font is unique and is aesthetically pleasing which makes the band logo so recognisable and well known. The lightning bolt in the middle instead of a slash has been used due to the bands name relating to electricity. The lightning bolt also connotes the rock and metal genre. The font includes and ice effect around the lettering which relate to their album being called. 'Black Ice'. This adds a unique feel to the text and makes the font creative and interesting. The colour red has been used as the font colour which can connote blood, being related to dark metal genres or love, which maybe a topic of their songs. The colour red connotes the colour of Iron Man the marvel superhero. This is because the band have made the soundtrack to the iron man films. 

Idea feedback responses

After creating an idea feedback survey about my possible ideas for my music video and to show me which one was the most popular and why, I have collected 43 responses which have have helped me to make a final decision about the style and contents of my music video for my chosen band. These are the analysed results:



The main gender that has helped me make the idea decision is males, which are stereotypically more likely to listen to rock / metal genres of music.


The most popular age range was 17-21 year olds, which suggests these are the ages ranges that are most into rock music and the age range fits the age of the band.


The most popular idea was performing in a studio/empty room with just the band and their equipment e.g. guitars. As this is the most popular idea I have chosen this idea to go forward with. 
Further questions, included what would you add or change in the idea? The most popular suggestions where to add montage footage of the band and their funny moments and backstage action with the music being played over the top.

Location/setting

For my music video, I hope to be filming the band in the studio with just them with their instruments. The studio will have amps and all the equipment needed to film and will create a aesthetically pleasing setting for my music video. I was also thinking about shooting the band in an old room or abandoned location. This is because it will create a different feel to the music video and I believe it suits the genre of rock and metal. Both locations are going to be with low lighting as this is a convention of rock music videos and i believe will create an anonymous feel and add tension to the performance of the band and the music video.

Update on progress

Now I have an idea on the music video theme and what to include, i have started to storyboard possible shots of my music video. This has involved looking back at my research and existing rock music videos and the codes and conventions to give me inspiration and ideas on shots, angles and timings. This has also involved me sketching ideas and shots and adding timings including how long each shot is to each frame.

Idea feedback survey

Please fill out my idea feedback survey: 

https://docs.google.com/forms/d/1XlfbSYe0Fm-73RI_bdMf_WmdM6gEQ6m7NyPiTVZc2zg/viewform

Update on progress

After brainstorming some possible ideas, I have decided to create a feedback survey on what idea is the most popular and why. This is to help me make a final decision about the style of my music video. After collecting feedback results, I will analyse the outcome and make my final chosen decision. 

Brainstorming Ideas

Idea 1:

Starting from the bottom and finishing at the top (bedroom to stage):

The band starting of at the bottom eg. a bedroom practicing and rehearsing. 

Throughout the video gradually getting to higher or closer to on stage (the top)

Eg. Next stage in the studio, recording and rehearsing.

Finally making their way to the stage which is considered the top.

Showing how the band started from a bedroom to now performing on stages.

closure to the song could be the band on stage performing the song.

The chosen song (Let Us Drown) will be played over the footage and the band will be singing and performing the song at each stage as they progress to being on stage. 

shots including: long shots of the band playing at each stage, close-ups on the band members and them performing and their instruments being played. Pictures taken of the band to then be sped up to produce stuttered 180 degree view of the band. Merge back into video footage. Low angles and high angles of the band and each member. Try to include slow motion? 

Idea 2: 

Process of walking onto stage:

Process and footage of each stage and moment of the band getting ready to go onto stage to perform. 

Including: packing and unpacking equipment, the journey to the show/stage eg. in the van and scenery, laughs and funny moments, Sped-up pictures, walking to the backstage dressing room, walking to the stage, setting up and sound check and finally performing to the crowd on stage. 

The chosen song (let us drown) will be played over the footage and will be played by the band on stage at the final stage/ closure of the song (on stage). Could try to include slow-motion? 

Idea 3:

Performing in studio or empty room:

The band performing their song (Let Us Drown) in a empty room or in the studio with just them inside with their equipment and instruments etc. Various shots including close-ups and long shots of the band playing and each member performing and their instruments. 

Different shots of the band and individual band members infront of a background. eg. The bands logo banner. Sped-up pictures of the band to produce stuttered video footage. Low angles and high angles of the band and each member. I could also try to include slow-motion to add different dimensions and dramatic footage to the music video.

Idea 4:
Montage of backstage, laughs, and funny moments
Backstage action including setting up, the dressing room, getting ready and laughs and funny moments from the band together and from each member. Funny moments in the studio, on stage, the journey to the stage etc. The bands song playing over the visuals. Aim to match the footage with the song. Various shots including POV's, close ups, long shots, handheld footage etc.

The Case - Let Us Drown - Breakdown

Breakdown of chosen song: 

Build up til : 0:30
Guitars come in: 0:30
Drums come in: 0:41
Vocals: 0:52
Instruments come in + beginning of 1st verse: 0:54 - 1:12
Chorus: 1:19 - 1:29
Second verse: 1:40 - 2:00
Chorus: 2:07 - 2:17
Guitar solo: 2:17 - 2:58
Vocals: 2:59
Instruments come in + beginning of 3rd verse: 3:00 - 3:18
Chorus: 3:25 - 3:35
Drums stop: 3:46
Guitars finish: 3:56

Breaking down my chosen song (Let Us Drown - The Case) has allowed me section out the different parts of the song which I can then use to help me get specific and relevant footage which is able to fit the parts of the song. I have also taken a note of the time in which each section takes place to help me with the length of the specific footage and how much filming can be fitted into a section of the song. For example, the chorus of the song is ten seconds long which means I have to chose appropriate footage to fit inside that time gap. The visuals and song beat must match to ensure the footage is understandable and recognisable to the audience. I also think the song beat and visuals should match as it allows for an aesthetically pleasing music video. 

Update on progress

I am currently moving towards the planning stage of my project. I am about to break my chosen song down into sections and storyboard my ideas, camera angles, lighting, mise-en-scene etc. After looking at current and past rock music videos and highlighting the codes and conventions will help me in the process of storyboarding and brainstorming possible ideas for my music video.

The Case - Let Us Drown Lyric Analysis

The Case - Let Us Drown ( Duration: 3:57 minutes )

Verse 1:                                                                 

I wonder where we should go now,            Relationship - couple

I wanna lead you somewhere new,           Man leading woman

far away from all this hate and truth       Connotes other people our negative about them

the past is never told, 

darling you've just got to hold,

my hand until we rise again

Chorus:                                                             

Jump in, let me capture you,                     Being together and holding the one you love.  

jump in, let us drown,                                  Couple together

jump in, let me be the one,                        The 'one' relating to the finding of love  

jump in, let us drown

Verse 2:

The stories never end,                              Negative stories about their relationship 

theres is always something new,

the distant pasts and holy truths,

but when your lost in doubt,                      Lost in the relationship and the issues 

never fear just shout it out,

and all our pain will fall apart                   Together they can release the pain and problems

(Chorus)

Verse 3:

That is just the darkness in me,

welcome to my homes and truths,

this is where you choose me or you go,

the people say its bad news,                       Boy being considered wrong for the girl and

but i don't give a s**t,                                  others don't think he's the right for her and have

take my hand, we'll rise again.                  negative views about him, but true love will come

                                                                          up on top and thrive

(Chorus) 

              

Conclusion:
Overall, I think the lyrics of the song and the meaning behind the lyrics are about a relationship between a boy and girl. The lyrics connote the relationship is going through problems and negative situations which may lead to others thinking that the boy is not right for the girl and the lyrics show that the boy is fighting for the girl and connote that together and as couple with true love, they can conquer anything and rise above the negativity and be happy as long as they have one and another. The lyrics can also have a deeper meaning  off failing but with determination and strength you can come up on top and become successful.

The Case - Chosen Band + Chosen Song

The Case are a hard Rock / grunge Band from England, UK. The band consists of five members: Frazer (drums), Tom (guitar), Callum (guitar), George (bass) and Riley (singer). The Band are constantly playing at local gigs and events and are improving with every performance. They are driven to succeed and be the best they can be. Each member of the band has their own unique personality which makes them such a great band. The connection the band have is great and the performances clearly show how the band are in perfect sync to produce amazing rock music.

The band have just released their debut EP - Say Something. However, none of their songs have music videos which makes this a great opportunity for me to produce a music video for them and also which they can use for they're own promotion. 

The song I have chosen is "Let Us Drown" by The Case. This song is one of my favourites from the EP and has a great build up, guitar solo and amazing rhythm and beat to it which makes the song powerful and really expresses the rock genre and their talent. 

Target Audience Survey - Summary Of Responses

From my target audience survey I have gather various information about my target audience and their preferences. This information has given me a much better understanding of what is required in my music video and in the other products including, the advertisement and digipak CD cover. This is the summary of the 58 responses: 
https://docs.google.com/forms/d/11YkDPyH1qfl6gyK23PQDl9CV9FtHqUKMEIgOc1lm3cA/viewanalytics

Gender: Male

Age: 17-21

Ethnicity: White, British

Religion: Christian

Occupation: Student

Various hobbies an interests including: Music,playing an instrument, festivals, socializing with friends, cars, skateboarding and snowboarding.

How often do they watch music videos: Watch music videos everyday

Favourite platform to watch music videos is: YouTube

Favourite platform to listen to music is on: A phone

Favourite genre of music: Rock and dance/electronic

Type/style of music video: Performance based

Why do they watch music videos: Watch because of the enjoyment

Do they read magazine reviews: Do not read magazine reviews

Would they be persuaded by a magazine advert: Sometimes and wouldn't be persuaded by a magazine advert

Would they be persuaded by a album cover: Sometimes and wouldn't be persuaded by the album cover

Aspects which would persuade or grab their attention includes: Graphics, unique fonts styles, the bands or artists logo, clear/bold album name and songs listed.

CD Cover (Digipak) Analysis

Jason Derulo - Tattoos:

This album CD cover of Jason Derulo's album, Tattoos includes the artists himself centred in the cover. This connotes that he is the most significant aspect on the cover. The image is in a cartoon/painted style with added tattoos to the artists neck which links to the name of the album. The word 'tattoos' is in a bold, black, serif font which makes it visible to the audience and in is the typical tattoo style. The tattoos on his neck include some of the artists song names and icons such as the trumpet on his ear which is a symbol for his song 'Trumpets'. Finally the artwork on his neck includes an eagle. This connotes that the artist is powerful and strong as well as being a famous symbol for america which is the artists nationality. The artists name is aligned at the top of the page positioned in the centre to make it clear and bold for the audience to see and recognise. The font is in a san-serif font and is white. This makes it stand out from the yellow background and the font represents masculinity and strength. Finally, the album includes a 'parental advisory explicit content' sticker which represents to the audience that the album includes explicit content such as swearing. The yellow background helps to make the images and fonts stand out and look bold which helps when the album is in a shop as it makes it outstanding to the audience.

Green Day - 21st Century Breakdown:

This album of Green Days 21st Century Breakdown includes the band name aligned at the top of the cover in the centre, which is in a graffiti style, san-serif style of font and is coloured white. This makes it bold from the dark background as well as connoting that this is the most important piece of information on the album cover.  The background and image are based in the graffiti style which connotes that their target audience for this album are teenagers and young adults which are stereotypically associated with graffiti art. The image also relates to their target audience as it shows too young people kissing connoting they are in a relationship. This image is related to the album name as the teenagers are based in the 21st century and the word 'breakdown' suggests that the 21st century has fallen apart or connotes its the overall summary of the 21st century. The album name is in a unique style of san-serif font and is yellow to stand out from the the dark, black background.

ACDC - Black Ice:

This album cover for ACDC's album: Black ice shows the band name aligned in the centre of the cd cover. The font is in a large text font and is coloured red which makes it bold and stand out from the black background. The text also includes an ice effect on the letters to relate to the name of the album (black ice). The bands name/ logo also includes a lightning bolt in the centre of the letters which connotes the bands power as well as being a symbol for the bands name relating to two currents. The album name is in a white text with a added black fade. The text is is a san-serif font which connotes the bands masculinity and strength. Finally, the background shows interesting shapes such as wings and includes horns which relates to the bands famous song: Highway to hell. The images are black and white which relates to rock bands and artists. The background also includes the silhouette of the lead guitarist with his fist up in the air. This connotes to the audience the bands strength and power. Personally, I think the album CD cover, looks like a vodka bottle label which links to the rock and roll lifestyle of drinking a lot of alcohol. 

Slash - Apocalyptic Love:

This CD cover is famous guitarist, Slash's album: Apocalyptic Love and includes the artists name at the top of the album aligned in the centre. The text is coloured white and is in a san-serif style of font which connotes that the artist is masculine and makes the name stand out from the black background. It also connotes it is the most significant piece of information on the album cover. The cover also includes other artists names which are involved with the songs in this album. These names are positioned under Slash's name and have been placed on a banner to make them stand out from the images as well as fitting with the artwork below. The album name is positioned at the bottom of the album cover and is in a red, san-serif font which makes it bold from the dark background and the colour red relates to the name of the album as red is associated with love. The images are aligned in the middle of the album cover and include artwork such as an angel and a devil which are both woman which relates to the rock and roll lifestyle of having sex with lots of woman. Snakes, skulls and dinosaur skulls are also involved in the mixture of artwork and connotes the artist is dark and involved with rock and metal which are commonly associated with skulls etc. Slash's guitar and famous top hat have been aligned in the middle of the mix to connote they are the most important pieces of artwork and makes them clear to the audience and helps them recognise the artist with these symbols. 

The 1975 - Robbers + comparison

The 1975 - Robbers:
      
     


Camera: 
In this video the footage and sequences are shot using a handheld camera which creates the feeling of a P.O.V. and allows the audience to feel like they are with the band through their situation. Two-shots are used to show the boy and girl together as to represent their relationship. The two-shots have a link to the mise-en-scene by showing the couple kissing and touching which is an index to show they are in a relationship. The camera is positioned behind the couple in most sequences which allow the audience to feel like they are following this couple through their situation and through their dying relationship. 

Mise-en-scene:
In the video, the band are wearing clothes related to the indie and rock genres such as tight, ripped jeans, baggy vests and have long hair. This allows the audience to recognize the genre of the band as it is a stereotypical style for rock and indie artists and bands. 
The video also includes lots of genre related items which are iconic to rock music. Such as cigarettes and drugs. It also includes props such as a Gun, mask and a bag of money which represents the robbery and links to the title of the film. These props can also be a metaphor for power and strength. Smoking, sex, guitars and drugs all link to the bad nature of rock associated bands which live up to a reputation of being laid back and not caring. 
The video is set is a run-down location which is separated from the city and is deserted. This relates to the indie genre as it is not a mainstream or iconic location such a a popular city which helps the band build their genre to their audience.
The video is set in low key and monotone lighting which relates to the laid back indie genre and can also connote the couples relationship is fading and dying.
In the video the man is shot and has a gun would on lower body. Blood and bandages are used to cover up the wound. Him getting injured is a metaphor for their relationship. The injury connotes their relationship as a couple is injured and maybe dying away. 

Sound: The genre of music played by the band is indie-rock. The tone is mellow and calm. This connotes that band are laid back, relaxed and chilled. The band have performed this song using their instruments in a recording studio which has been editing over the visuals.


Editing: The video includes a filter which relates to the indie/rock style by not being mainstream and to be unique. The video is Anti-narrative and has straight and jump cuts to show the pace of the narrative and to include more visuals. The video doesn't include editing styles such as dissolves or fades. The video includes lots of intercutting throughout to show one sequence to the next and to explain the narrative to the audience. 

Similar Music Video: 
Disclosure - You and me:



This music video is similar due to the narrative. Both music videos include the narrative and story line of two people in a relationship. The videos both show the ups and downs of the relationships and includes jump cuts to show the pace of the relationships and to explain the situations involved to the audience. The two videos also focus on the money aspect as both relationships are poor and try their best to get money. To conclude, both music videos show the bad parts of a relationship, however, both videos show at the end, that being together is the most important factor.

Analysis Of Magazine Advertisement

Jessie J: 

This magazine advertisement of Jessie J's album 'Who you are' shows the bold female artist aligned in the centre of the advert. This connotes she is the main focus point and the most important piece of information on the advert. The artist is positioned in a strong pose to connote female power and strength. Her hair and make-up have been done along with matching lipstick and nails. This suggests to the audience the artists style and the colour black connotes a dark side to this artist and the element of intimidation. The text positioned below the image is in the colour gold which helps the title to stand out from its dark background. This colour connotes wealth and success which may be used to reflect on this artists career. The bold title is in a serif style of font which is feminine and luxurious. The album name is under the artists name which connotes the artist name is more significant. The album name is in white which makes it stand out from the background and makes it clear to see on the advert. This is also in a serif font relating back to the feminine and luxuries style of the advertisement. A black area has been used under the image and title to allow for clear comments about the album including, the artists most famous and successful song ("Price Tag" feat. B.O.B.) which people will recognise and may persuade them to buy the album. Finally, the advert includes the artists website URL. This is used to persuade the audience to visit her website to learn more about her as an artist and to influence them to buy concert tickets and her albums / songs.

The Horrors:

The Horrors advertisement of their upcoming album shows a clear and large image of the band themselves sitting down. This helps the audience to recognise the band and may connote the band are laid-back and chilled which may reflect in their music. and on this album. The image is in black and white which connotes they have a dark side and links to the bands name of "The Horrors" which connotes the band are rock or metal based to the audience. The image also include a wolf's head in the background. This is made significant and bold by the white background and the alignment. The wolf's head connotes the band are scary and have a evil element to their style and music. The wolf is a vicious and feared animal which may relate to the impression the band want to send out to the audience looking at this advert.  The title of the band and the album have been positioned at the top of the advert and is coloured white. This is used to make it bold, clear and important to the audience. The font is in a san-serif style which connotes masculinity and power. This links to each letter being in upper case. The album release date is aligned at the bottom of the advert which suggests it is less significant. However, it is in a white font which makes it stand out from the background and making it clear to read.  Finally, under the release date is reviews about the album. These are positive reviews to persuade and encourage the audience to buy the album and to check out this band. It also includes the bands tour date and website URL, which helps to persuade the audience to visit the website and to buy tickets to see the band live.

Example:

The magazine advertisement for artist: Example's album includes a bold title which the audience are drawn to when the first see the advert. This is made clear by the black background colour and the white san-serif text. The san-serif font connotes the masculine side of the text as well as making it bold and clear to read. The title is aligned at the top of the advert, in the centre, this connotes it is the most significant piece of information on the advert. The album name is imbedded in the various images in the centre of the advert. The images show the artist in each photograph which helps the audience to relate and recognise the artist and their music. The album name is also in bold bald text on a white background at the bottom of the advert. Having the album name twice on the advert connotes this is the most important piece of information on the advert. Underneath this text is the words: 'OUT NOW'. This is used to tell the audience to get the album instantly and to go and listen to his music. The advert also includes the artists other singles and popular songs. This is used to help the audience recognise the artist from his songs and may cause the audience to buy the album as they will have listen to these songs as they are his most successful and popular. Finally, the advert includes the symbol and text of iTunes. This is a popular place to get music and will be recognisable to the audience and also connotes the artists success being on iTunes. 

The purpose of music videos

Music videos are designed and produced to sell to the audience. They are used to promote an artist or band and the song. The audience are being sold this by the music video by making them have certain emotions and feelings when they watch the video and after they have watched it. It makes them feel a certain way using the selected visuals and the words in the lyrics of the song which has an impact and an effect on the audience. The songs beat also has an effect on the audience by making them feel the way the media wanted them to feel. For example the song, 'Happy' by Pharrell Williams. This song has an upbeat with a clap along rhythm and catchy beat, which links to the word: 'happy' and makes people remember and instant recognise the song when they here it. The lyric 'happy' automatically makes the audience feel happier and lifted therefore making them feel good at that moment in time. The song was produced to have a positive impact on the audience which has caused for a huge success around the world and therefore achieving its goal of making money and increasing the artists success and popularity.
Music videos are created to sell. The objective for the music video is to make money for the artist or band and to give them popularity and success in the music business. 
Music videos contain a main ingredient that causes the audience to be effected vastly by the music video. It makes the audience feel a certain way which causes them to fell good within themselves and causing them and encouraging them to buy the song or the album or even going to buy tickets for a concert. 
The audience have been mass manipulated by the music video and by the power of the media production. They become drawn into the music video which causes them to have a sense of pride and other emotions when watching the video.
 The music videos allow for a sense of freedom or diversion which is a form of escape and emotional release from everyday lives and problems.  

Place Of Consumption

Magazines:

Kerrang! Magazine:

Kerrang! magazine is a UK-based magazine devoted to rock music. Kerrang! is published by Bauer Media Group. It is named after the sound made when playing a power chord on a distorted electric guitar, Kerrang! was initially devoted to British heavy metal and the rise of new rock bands and artists. Kerrang! magazine is now one of UK's highest selling music magazines and includes popular bands and artists every week including: Green day and Bring Me The Horizon. 

Rock Sound Magazine:

Rock sound magazine is a British magazine which devotes itself to rock music. Rock Sound Magazine is published by Freeway Press Inc. The magazine aims at being more "underground" and less commercial bands, while also giving coverage to more well-known and popular bands/artists such as Linkin Park. Rock Sound Magazine focuses on the pop-punk, heavy metal and extreme metal genres of rock music. The magazines slogan is: "For those who like their music loud, extreme and non-conformist". 

TV:

MTV:

MTV (Music Television) is a well-known and famous American TV channel and its original purpose was to play and show music videos. MTV is owned by Viacom Media Networks. MTV's target audience are teenagers and young adults. MTV is now a global TV channel and shows more that just music videos. It shows TV programmes and series such as Jersey and Geordie Shore and has made shows famous around the world including Pimp My Ride and MTV Cribs. 

Kerrang! TV:

Kerrang! TV is a digital TV station owned by Box Television, It is a come off and is connected to the magazine Kerrang! Its purpose is to play and show music videos. Kerrang! TV plays mainly the genres of nu metal and pop punk/skate punk. The TV channel has been involved with bands such as Green Day, Paramore and You Me at Six. 

Target Audience Survey

Please fill out my questionaire.

https://docs.google.com/forms/d/11YkDPyH1qfl6gyK23PQDl9CV9FtHqUKMEIgOc1lm3cA/viewform

Encoding and decoding - Presentation

https://docs.google.com/presentation/d/1akE8o_SX8PuKyEUFfFELl0KsXQQoJBOVc3v6QyCElGY/edit#slide=id.p

Codes and conventions of a rock music video

Codes and conventions of a rock music video:

Rock music videos are mostly performance based as the band play to the camera or to the audience at a concert or gig. This is used to show the high energy and allows the audience viewing the music video to feel apart of the concert and allows for a more interesting visual. This involves the camera, following and shooting the band members of stage as they perform showing each instrument being played at each stage of the song. These videos can also connote the bands success and popularity as the camera shows the vast audiences and their reactions.

Mise-en-scene of rock music videos consist of the band members on stage, the audience in front of them and lighting, effects and sound amps behind them and on the stage. The band members are positioned as the following: singer at the front of the stage, which connotes his importance in the band as being the front man who gets the crowd going, the guitarists on each side of the stage and the drummer at the rear of the stage positioned higher up to allow the audience to see and not to be blocked by the other band members. 
The band are commonly dressed in leather or ripped clothing, vests, have long hair, head bands and tattoos which is stereotypically the rock look. This is because it allows the band to create an identity of being rebellious and the style in which rock and roll has taken.

Sound is from the band on stage performing with their instruments including: drums, bass guitar, electric guitar and vocals from the singer. The song is engineered in the studio to match the visuals and to sound the best it can be. However, sound from on stage is also used.

Editing is commonly used through jump cuts to show each band member as they perform on stage with their instruments. This is used to show each band member as well as to connote the pace of the song and the energy at the concert. Editing is also used to allow image to be placed on screen with fades and jump cuts back and forth between the performance and the visuals.

Camera is used commonly through long shots of the band on stage together and to show the audience. Close-ups and mid-shots are used to show each individual member playing their instrument and them performing on stage. In some rock music videos POV shots are used in the music video to allow the audience to see what the band are seeing on stage. This also allows for an interesting view for the audience as they watch the music video. The singer is shown longest on screen as it connotes he is most important and allows the audience to see him as he sings the lyrics of the song.

Analysis of music video - AC/DC

AC/DC - Highway to Hell



Camera:
The opening to this music video includes a extreme long-shot and zoom out, of the vast stage and crowd. This allows the audience to see the whole concert in one frame and connotes the bands huge fan base and success. A zoom into a long shot of the guitarist as he appears from under the stage is used to show him being raised onto the stage and the effects which surround him. A long shot from inside the crowd is used positioned as a low angle looking up at the band member. This connotes his dominance and authority on stage. It also creates a sense of the audience being inside the large crowd, looking at the band, at the concert. Mid-shots and long-shots are used to show each band member play their instruments and perform on stage. Extreme long shots are used to show the whole band on stage performing, the production eg lighting and the vast crowd in front of them cheering. This connote their success as a band and their huge fan base and popularity. Close ups have been used to film the crowd at the concert. The close up allows the audience to see their facial expressions and they're excitement at this event. Low angled close ups are used to show the lead singer, singing. The low angle, looking up, connote his power and significance on stage and as a person. Pan shots have been used to show the crowd. This is because the crowd is large and a pan allows the audience to see most of the crowd at this event. A crane/ ariel shot has been used throughout the video to show the crowd. A over the shoulder shot has been positioned behind the drummer of the band which elevate the size of the crowd the band are performing to and connotes the drummers importance on stage as he is aligned in the centre of the frame. The shot also allows the audience to see the drummer, drumming and the popularity the band has. Shallow focus has been used to show the clear crowd behind the unfocused lead singer. This is used to show the crowd as well as showing the lead singer who they are watching. This connotes that the crowd are more important as they are a huge reason to the bands success.

Mise-en-scene:
The band are performing on a vast stage with bright lighting and their bands logo on a scree behind them on the stage. This makes it clear to see and bold when looking at the stage and the band performing. The band are dressed in leather and show skin with is typical for a rock musician to dress like. The lead guitarist and the crowd are wearing devil horns on his and their heads which relates to the song meaning and the lyrics. Two devil horns are above the stage on each side with bright red lighting to make them clear and outstanding to the audience. The background is the bands logo in flames which relates to the song title and lyrics. The stage lighting is red to denote the theme of hell and the devil. As the lead guitarist appears from underneath the stage, red/orange smoke is used to connote he is raising from hell, which again relates to the song. Towards the ending of the song the tempo increases as the lighting begins to flash faster which denotes the lighting and song match. 

Sound:
The band are performing live on stage with their instruments including guitars, bass, drums and vocals. The sound and singing from the crowd is diegetic sound as well as the band performing. Rock genre of music.

Editing:
Editing has been used as jump cuts throughout the music video to show each parts and aspects of the band including the individual members and the crowd. This connotes the energy and the pace of the performance. Split screen editing has been used to show the crowd cheering at the same time showing the band performing. This is used to compare the crowd and the band and shows how they are reacting to one and other.

Analysis of music video - AC/DC

AC/DC - Thunderstruck



Camera:
The opening to this music video includes a on-board camera (Go pro style) on the drummers sticks as he plays. It is a ECU of the symbol. Then its another on-board camera on the band members guitar as a ECU, which allows the audience to see up close the guitarist playing and denotes the complexity of the song and also shows the crowd in the background cheering. A pan, long shot is used positioned in the crowed as it pans from right to left covering the stage and each band member as they play their instruments and creates a sense of the viewer being inside the crowd at this concert. Low angled shot are used throughout the video to look up at the band members as they perform and connotes they're importance and dominance on stage over the vast crowd. An ariel shot is used to show the stage and the stand in which the crowd are standing on. This connotes the large size and the vast production during this performance. Tracking shots are used in this music video to track each band member as they move across the stage which also allows the viewers to see the crowd in front of them at this concert. A shot from behind the drummer shows the vast crowd and allows the audience to see what the drummer is playing. long shots, mid shots and close ups all show each band member perform with they're different instruments. A P.O.V shot is used, positioned in a upper stand to create a sense of the audience being at this concert and what it would be like through the crowds eyes at this performance. A low angled shot is used to shoot the guitarist as he moves across the stage. The shot is filmed under a transparent glass floor. The camera rotates 360 degrees to show the whole production and the crows surrounding the stage.

Mise-en-scene:
The band is positioned in a typical way including: the drummer at the back, the two guitarists at either side of the stage and the singer aligned in the centre of the stage, at the front. This connotes the singer is the most significant and has the most authority on stage. However, the guitarist travels across the stage showing his dominance and authority on stage.
Lighting is positioned high up in the stage and on the stands which shines as spotlights on the stage, the band and each member as they perform.

Sound:
The sound is from the band performing using their instruments including: drums, guitars and the vocals from the lead singer. Rock genre. 

Editing:
Jump cuts are used throughout this music video to cut between each band member, the crowd and the production. The jump cuts allow the visuals to keep up with the tempo and pace of the song and the bad performing at each stage. The fast cuts connotes the lifestyle of rock musicians as they live fast and to the full. Finally, the music video fades out to blank connoting the ending of the song and therefore the music video.

Analysis of music video - Motley Crue

Motley Crue - Live Wire



Camera:
The opening of this music video shows low angled ECUs of the band members and their guitars as they play. This allows the audience to see up close the guitarists performing. Close-ups and mid-shots are used throughout the video to show each band member play their instruments. Low angled shots are used throughout the music video to look up at the band member which connotes their significance and dominance on stage. A tracking shot is used to follow each band member, mostly the lead singer, across the stage as they each perform. A mid-shot is used to show the flames behind the lead singer of the band. Two-shots have been used to show two members of the band, performing together on stage. Longs shots are used to show the whole band together on stage performing together.

Mise-en-scene:
The band are all dressed in leather, have long hair, tattoos and chains which are all related to the stereotypical look for a rock and roll band. Each band member has a passionate facial expression as they sing, scream and perform on stage. The positioning of the band involves: the drummer at the back of the stage in the centre, the two guitarists on each side of the stage and the singer in the centre, at the front of the stage. This connotes his importance on stage and his authority and importance in the band. The production on stage includes the smoke and lighting which covers the band as they perform.

Sound:
The sound is from the band performing using their instruments including: drums, guitars and the vocals from the lead singer. Rock genre.

Editing:
Jump cuts are used throughout this music video to show each band member perform and their different instruments and also connotes the pace and tempo of the song as well as connoting the fast lifestyle the band have as rock n' roll musicians. Slow motion and fades are used together to show the singer and the performance. This emphases the bands excitement and enthusiasm on stage.

Analysis of music video - Motley Crue

Motley Crue - Same Old Situation



Camera:
The opening to this music video shows a low angled shot looking up at a landing helicopter which gets closer to the camera as it lands. The band is then shot out of the helicopter with a hand-held camera as each member of the band passes by the camera. Each band member pulls a face as a ECU. A camera zoom is used positioned inside the crowd to emphases the firework on stage and to create a feeling of the audience being inside the vast crowd at this concert/gig. A camera is positioned inside the crowd and is sped up and is travelling through at eye level. This connotes the size of the crowd and their excitement. A low angled long shot is used to show the band member jumping over the camera in slow motion which connotes his importance on stage and helps to emphases his jump on stage. Long shots and close ups are used throughout the music video to show each band member playing their instrument on stage as to show the whole band performing to the vast crowd in front of them. Tracking shots and pans are used to follow the band across the big stage as they perform. Low angled close up is used to show the lead singers authority and significance on stage as he sings. Ariel shots are used to shoot the crowd as they cheer which connotes the size of the crowd and also connotes they are less important than the band on stage. Extreme long shots are used to shoot the stage from the back of the area to show the vast stage size and the production including lighting and effects on stage as well as showing the crowd in front of the stage at this performance. A two-shot is used to show the guitarist and the lead singer together performing together. Over the shoulder shot has been used to show the guitarist playing to the crowd lower down that him. This connotes his importance and power over them. Finally, a long shot panning from left to right shows the closure of the song and the band looking over the cheering crowd. 

Mise-en-scene:
All band members are wearing leather, have long hair, tattoos and head bands which relates to the rock and roll style and is stereotypically associated with rock bands. On stage and in the gig, is all the bands instruments, equipment and the vast crowd in front of them. The band members and crowds facial expressions show they're excitement and enthusiasm at the gig. Lighting is used from the stage as spotlights which shine over the stage and the crowd. Production including fireworks are shown on stage which provides short lighting and effect. The band positioning on stage is the drummer at the back, the two guitarists at each side of the stage and the singer in the centre, at the front of the stage. This connotes his importance as a singer and his power in the band.

Sound:
The sound is the song played from the band and their instruments and the diegetic screams from the crowd and the fireworks and effects on stage. Rock genre.

Editing:
The crowd footage has been sped up fast to connote the vast size of the crowd and create a feeling of the audience running through the large crowd. Jump cuts are used throughout this music video to cut between each section of footage including: The band, each separate member and the vast crowd. Slow motion has been edited in the music video to show the crowds reactions and the band members performing. The ending of the music video shows a fade to black which signifies the ending of the song and video to the audience. Text is added into the video as a message from the band.

Analysis of music video - Motley Crue

Motley Crue - Wild Side



Camera:
The opening starts with a multiple cameras on stage with the band and each getting a perspective view of the band members including a ECU of the singer of the band. A long shot and tracking shot has been used to follow the lead singer running across the stage. The long shot reveals the vast size of the stage in which the band are performing on to a vast crowd of screaming fans. Hand held camera footage is used to create a sense of the viewers being on stage with the band and to show the pace of the band performing to the tempo of the song. A long shot positioned in the crowd as a low angle helps create a sense of the audience being in the crowd at the gig. A pan shot/ tracking shot is used to show the size of the crowd at this performance. Mid-shots and close-ups and used throughout the video to show the band members playing their instruments and the vocals from the singer. Low angle shots are used in this music video to look up at the band and mainly the lead singer, which connotes his power, authority and importance on stage. Pan shots are used to follow the band and to show the vast stage the band are performing on. A two-shot is used to show both guitarists together playing on stage to the crowd. A long shot is used to show the firework on stage, which makes it clear for the audience to see. Over the shoulder shot has been used to look over the singers shoulder and onto the crowd which helps represent the size and power the lead singer has over the crowd. A on-board camera (Go pro) has been used to show the drummer playing as he spins in the air on stage. Long shots are also used at this moment to show his movement and the size of the rotating drum kit. Finally, a long shot is used to show the stage and the vast lighting and the crowd looking onto the stage as the music video fades to black signifying the end of the song.

Mise-en-scene:
All band members are wearing leather, have long hair, tattoos and head bands which relates to the rock and roll style and is stereotypically associated with rock bands. On stage and in the gig, is all the bands instruments, equipment and the vast crowd in front of them. The band members and crowds facial expressions show they're excitement and enthusiasm at the gig. Lighting is used from the stage as spotlights which shine over the stage and the crowd. 

Sound:
The sound is the song played from the band and their instruments which has been edited over the top of the visuals which have been muted to allow the audience to listen to the song clearly with no background noises. Diegetic sound of the lead singer is used to show his excitement and scream into the camera. Rock genre.

Editing:
Jump cuts are used throughout this music video to cut between each section of footage including: The band, each separate member and the vast crowd. Slow motion has been edited in the music video to show the lead singer running and jumping which helps to emphases his speed and height. Its also used to show the effects on stage including the fire flames behind the guitarist. The ending of the music video shows a fade to black which signifies the ending of the song and video to the audience.

Analysis of music video - Motley Crue

Motley Crue - Kickstart My Heart



Camera:
The opening shows hand held camera footage of the band in a car travelling to a gig and the outside crowd of fans waiting for the band to arrive. This denotes their huge fan base and success. A montage of footage has been used including cars, fans, the band and various action related activities which connotes their busy lives and their fun, as well as matching the tempo and lyrics of the song. The action events such as the drag cars, relates to the lyrics and title of the song as it is a way of feeling adrenaline which is meant by kick starting your heart to feel alive and having fun. ECUs have been used to show the band members playing their instruments and the singer singing. The music video includes the camera zooming in and out to show the band playing and the crowd they are performing to. It can also connote a sense of disorientation for the audience like they were drunk which relates to the rock and roll stereotypes of being drunk, partying etc. Tracking shots are used to follow the lead singer as he performs on stage. Low angled shots are used to look up at the lead singer which connotes his power and significance on stage. It also allows the viewer of the music video to have a sense of being in the crowd at the gig. Over the shoulder shots are used to show the drummer of the band performing to allow the audience to see his drums as he plays them. The closure of the video includes a zoom past the band member to fade into black, which connotes the end of the song and the end of the video

Mise-en-scene:
The band arrive in an classic hot rod style of car which connotes they're wealth as well as showing they personalities as being loud, fun,stylish and adrenaline junkies. All band members are wearing leather, have long hair, tattoos and head bands which relates to the rock and roll style and is stereotypically associated with rock bands. On stage and in the gig, is all the bands instruments, equipment and the vast crowd in front of them.


Sound:
The opening diegetic sound is from the recorded footage of the band on their way to the gig and the screaming fans. The sound is the song played from the band and their instruments which has been edited over the top of the visuals which have been muted to allow the audience to listen to the song clearly with no background noises. Rock genre. 

Editing:
Jump cuts are used throughout this music video to connote the pace and tempo of the song and the pace of the band lifestyle. A montage of action-packed, footage is used to jump cut in-between the band playing, as the footage relates to the lyrics and connotes the bands fast paced lifestyles. The music video is a mixture of back and white and colour. the band are shown in black and white and the action footage is shown in colour. This helps the audience understand the visuals and difference between them. It also connotes the band are old fashioned and the action footage is coloured because of the bright reds, oranges and yellows associated with danger and flames which links with the lyrics of the song and to denote the bands adrenaline packed lifestyles as a rock and roll band. The video includes fades of both the band and the action footage showing both at the same time which helps the visuals relate to each other.

Analysis of music video - Linkin Park

Linkin Park - Numb



Camera:
The opening to this music video, shows a mid-shot of a girl standing on a bridge looking over a river. The opening includes establishing shots of a town and its various buildings. Then it develops to an ariel shot of the DJ from the band and his equipment. It then shows a high angle shot of the whole band and each band member playing their instrument. The music video includes various close-ups and long shots of each band members performing the song with their instruments or singing. The music video develops to the school scenes with a high angled, mid-shot of a classroom and a close up on the girl and her drawing. The music video includes various pans and tilts to show each band member and their instruments as they perform the song. A low angled shot is used to show the girl drawing a statue which connotes the size of the statue. A long-shot is used to show the girl sitting in the classroom as the background is sped up to connote she is alone everything is ignoring her and her existence. The camera is used to zoom in on the lead singer and the band as he sings and they perform.
A low angled, long shot is used to show the girl falling onto the floor from the stairs. A high angled, long shot is used to look down on the girl lying on the floor which connotes she is weak, hurt and being bullied as the background is sped up again to connote no one cares about her and they just get on with their lives, ignoring her existence again. The camera is used to pan around the outside of the school and finishing at the girl sitting alone, while the background and the people are sped up again. This is in sync with the song as the music becomes faster so does the visuals. The camera is used to show a close-up of the lead singer, singing into a microphone as it zooms out to show the location of the band in a church. A mid-shot of the girl is used to show her frustration during her painting and to show the rest of her work in the background which connotes she draws and paints a lot as her way of ignoring the rest of the world and her problems. The closure to the music video and song shows a low angled long shot of the church floor and red carpet and the girl running, to where the band performed. Finally, a close-ups is used to show the sad expression the girls face as she is out of time. 

Mise-en-scene:
The opening setting is a town with various buildings, statues and a bridge over looking a lake in which the girl is standing on dressed a leather jacket, jeans and a backpack which is related to teenage girl fashion and allows the audience to relate to her. The backpack connotes she is at or going to school.
The band perform in a vast church with their instruments and equipment, and they are all dressed in dark clothes which connotes the are a rock band, as dark colours like black are related to rock and nu metal. 
Another setting is the classroom with desks and a board and a teacher dressed a shirt, holding a stick which he points at student connoting he is important and in-charge. The students all in their own casual clothes which is relatable with collage students. The video show the school corridors and outside courts which the audience can relate to and understand.
Another setting is the girls home with her mother with a kitchen and dining room. 
The girls facial expression throughout the music video is sad and depressed as she is alone and getting bullied.
The girl is in a room filled with drawings and painting which connotes she has done by her way of forgetting about her problems and her enjoyment.

Sound:
The sound is the song played from the band and their instruments in a studio which has been edited over the top of the visuals which have been muted to allow the audience to listen to the song clearly with no background noises. Rock genre.

Editing:
Editing has been used to cut from each scene using jump cuts to represent the pace of the song, to match the visuals with the beat and tempo of the song and to show each band member playing their instruments or singing. The background is sped up to connote she is alone and everything is ignoring her and her existence.