Music videos are designed and produced to sell to the audience. They are used to promote an artist or band and the song. The audience are being sold this by the music video by making them have certain emotions and feelings when they watch the video and after they have watched it. It makes them feel a certain way using the selected visuals and the words in the lyrics of the song which has an impact and an effect on the audience. The songs beat also has an effect on the audience by making them feel the way the media wanted them to feel. For example the song, 'Happy' by Pharrell Williams. This song has an upbeat with a clap along rhythm and catchy beat, which links to the word: 'happy' and makes people remember and instant recognise the song when they here it. The lyric 'happy' automatically makes the audience feel happier and lifted therefore making them feel good at that moment in time. The song was produced to have a positive impact on the audience which has caused for a huge success around the world and therefore achieving its goal of making money and increasing the artists success and popularity.
Music videos are created to sell. The objective for the music video is to make money for the artist or band and to give them popularity and success in the music business.
Music videos contain a main ingredient that causes the audience to be effected vastly by the music video. It makes the audience feel a certain way which causes them to fell good within themselves and causing them and encouraging them to buy the song or the album or even going to buy tickets for a concert.
The audience have been mass manipulated by the music video and by the power of the media production. They become drawn into the music video which causes them to have a sense of pride and other emotions when watching the video.
The music videos allow for a sense of freedom or diversion which is a form of escape and emotional release from everyday lives and problems.
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