Magazine advertisement draft 4

Above is my magazine advert for my band, The Case. I have changed the advert vastly. Firstly, I have added a new photograph of the band as I believe it is clearer and overall better than my previous band photo. I have made it black and white which matches the codes and conventions as well as the rest of the advert. Secondly, I have added a purple and black patterned background as it looks aesthetically pleasing and adds dimension instead of a plain white background, and the colours are also related to the genre of rock / metal as they are dark and commonly used. I have added my new production logo and added outer glows to make it bold and stand out from the dark background. The lower half of the advert remains very similar with some changes including an outer glow on the bands logo to make it clear and bold, added lines to split up the information to make it clear to read, changing the red stars to yellow to make them stand out from the dark background and to add colour to the advertisement and finally changing footer to the website only. This is more commonly used on advertisements and I have highlighted, 'thecaseofficial' gold to make it bold and to match the rest of the advert.

Production logo re-design

Looking at my magazine advertisement, I found that my production logo was unclear and similar to my other texts which led to me to re-design the logo with a new font and added colour. I have chosen the font, Changeling Neo Light, and adds a modern and trendy feel to my logo and to my advertisement. I have chosen to make the large 'JP' red as it looks smart, professional, aesthetically pleasing and the colour is feature commonly in the rock/metal genre. The logo remains simple, however, I have made it much more clear and unique. 

Update on progress

I attended a bands studio session to take some photos of them practicing which I could hopefully use in my ancillary texts. I used my digital camera and my phone to take pictures of the band and each individual member. It was challenging to take pictures which showed the bands energy due to the studio space which means the pictures taken may not be appropriate for the ancillary texts. For a better photographs I would need the band to have another gig which really shows the bands energy and performance on stage. However, I had taken some good photos from the photoshoot and the studio which may be suited. Overall, the session was helpful for me and allowed me to get a range of ideas and options for my ancillary texts.

Here are some of my successful photos: 

These are some of the photographs which I thought were successful and with a few touch-ups and editing I think these photos could look really good. 

Update on progress

Photoshoot:

I had arranged the band to meet up for a small photoshoot which would help me with my ancillary texts by getting arrange of photos of the band and them without their guitars etc. The location was abandoned, old, rural and beaten down which made it a perfect location for a rock/ metal bands photoshoot. Overall in was very happy with the results and now I am going to see if these photos will look aesthetically pleasing in my ancillary texts and if successful I will add them and re-design certain aspects of my magazine advert and my digipak. 

These are some of the successful shots from the photoshoot: 

Update on progress

On the 31st of January the band headlined a gig at The Garage in London. This allowed me to film lots of various footage for my music video including travelling to the gig on the tube etc and filming the band backstage and while they perform their set. Filming all night has given me a range of different shots and footage to select from to edit down into 4 minutes. On the other hand the venue was very dark which made it hard for the camera to see and pick up lighting. The point of view glasses also struggled with the low key lighting however, this footage may still be able to uses if I can adjust the lighting levels in the editing stage of my production.  

Filming at The Case's Gig - First shoot

The band had a gig in London at the Garage venue which I attended and filmed. I filmed the travel down to the venue using my digital camera. This included, footage of inside the train and walking into the venue. The venue was very dark and low key lighting which made it hard to film the venue itself. However, the stage included lighting which made the footage of the band clear to see. The point of view glasses struggled with filming in the dark which made the footage unclear and they struggled with fast movements which made shooting the band very hard because of their energy and movement during their performance. I got a variation of shoots including the travel down, the backstage area and on stage performance. Overall, the gig was successful and I have a range of shoots which I can choose from and edit down into 4 minutes for my music video.