Friday 31 October 2014

Target Audience Survey - Summary Of Responses

From my target audience survey I have gather various information about my target audience and their preferences. This information has given me a much better understanding of what is required in my music video and in the other products including, the advertisement and digipak CD cover. This is the summary of the 58 responses
https://docs.google.com/forms/d/11YkDPyH1qfl6gyK23PQDl9CV9FtHqUKMEIgOc1lm3cA/viewanalytics

Gender: Male
Age: 17-21
Ethnicity: White, British
Religion: Christian
Occupation: Student
Various hobbies an interests including: Music,playing an instrument, festivals, socializing with friends, cars, skateboarding and snowboarding.
How often do they watch music videos: Watch music videos everyday
Favourite platform to watch music videos is: YouTube
Favourite platform to listen to music is on: A phone
Favourite genre of music: Rock and dance/electronic
Type/style of music video: Performance based
Why do they watch music videos: Watch because of the enjoyment
Do they read magazine reviews: Do not read magazine reviews
Would they be persuaded by a magazine advert: Sometimes and wouldn't be persuaded by a magazine advert
Would they be persuaded by a album cover: Sometimes and wouldn't be persuaded by the album cover
Aspects which would persuade or grab their attention includes: Graphics, unique fonts styles, the bands or artists logo, clear/bold album name and songs listed.

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