A music video is a short film including a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sales of the music or the artist.
The earliest music videos , were filmed in the mid 1950's however, before then, as early as the 1920's, films by animators such as Osker Fischinger were accompanied by musical scores labelled 'visual music'.
In 1940, Walt Disney released ' fantasia', an animated film based around famous pieces of classical music.
In 1956, Tony Bennett was filmed walking along the serpentine in Hyde park, London, as his recording of 'Stranger In Paradise' played. It was distributed to and played by UK and US television stations. This then lead to Tony Bennett to later claim he made the first music video.
Dj / singer, JP Richardson (1959) was the first to coin the phrase 'rock video'
The defining work in the development of the modern music video was 'The Beatles' first major motion picture, 'A Hard Day's Life' in 1964, Which was directed by Richard Lester. This then lead to influencing a vast number of musicians, pop and rock group music videos.
In the 1980s, the term 'rock video' was often used to describe this form of entertainment.
Music videos became popular in the 1980s, when MTV based their format around them.
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